Phillip Shoemaker, director of Apple’s App Store, has been known to be Apple’s enforcer when it comes to denying apps that do not meet the store’s Terms of Service. Interesting enough, he owns a business that develops iPhone applications that are questionable to Apple’s (invisible) App Store guidelines.

While, the company has no official application submission guidelines, developers pretty much know their limitations. That’s why it’s interesting that Shoemaker’s company, Gray Noodle, develops urination and fart apps.
Gray Noodle’s apps in question, the fart app called Animal Farts and the urination simulator app called iWiz, and the company’s other apps range from $1 – $2. The two apps received two-star ratings, one of the apps received one star, and the others have zero reviews according to Wired.
Apple claims that Shoemaker’s company developed all the apps, and that the apps were approved, before Shoemaker took his current position with the company.
“Phillip’s apps were written, submitted and approved before he became an Apple employee,” said a spokeswoman for Apple. “His experience and perspective as a developer is one of the valuable things he brings to Apple’s developer relations team. Apple’s policy allows for employees to have apps on the App Store if they’re developed and published prior to their start at Apple.”
However, three of the seven apps developed by “Graynoodle LLC” were published after Shoemaker first tweeted that he was hired by Apple in March 2009. The last app developed by Shoemaker and his company was approved April 17, 2009.
Evan Doll, a former senior iPhone software developer for Apple, told Wired that most Apple employees are not allowed to sell apps in the App Store unless they have permission from an executive. Doll left Apple a year ago to start his own company, which develops the popular Flipboard iPad app.



