No one can really say who is Silicon Valley’s next billionaire, but you can guarantee that Zynga’s Mark Pincus will be somewhere at the beginning of that line. Pincus, who is 44 years old and is no stranger to running companies, sold his first venture for $38 million, and is on the move to taking Zynga, the gaming company behind FarmVille and Mafia Wars, to new levels that have rarely been seen by anyone other than EA, Blizzard, and other gaming conglomerates.

“I thought, it’s 2007, and this can’t be all that the Internet is meant to be,” Pincus told New York Times, as he compared eBay, Amazon, Google, and Yahoo to “a garage sale, a bookstore, a search engine and a portal.”
You can now add an “arcade” to your list as Zynga is set to earn $500 million this year in revenue. The gaming company makes money by offering virtual goods for actual money in its FarmVille, Mafia Wars, and recently launched FrontiersVille (just to name a few).
The NY Times also points out that it took Facebook four years to reach 100 million users, and it has only taken Zynga two-and-a-half. The relationship between the social networking website and its largest application creator hasn’t always been good. Tensions have mounted when Facebook blocked Zynga’s apps from posting so many “News Feeds” on user’s “Walls” which made some of Zynga’s traffic drop significantly. Then, Facebook introduced a “Credits” system for purchasing items through the site’s applications and wanted to keep 30% of the profits, which was eventually settled out of court between Facebook and Zynga.
“Zynga has the most revenue, growth and happy customers of any three-year-old venture we’ve ever backed,” said a partner at Kleiner Perkins Caufield& Byers, the capitol firm that has backed Amazon and Google. Mark Pincus talks of building a “digital skyscraper,” a company whose services are so indispensable that someday we will look back and wonder how we managed to do without it.


