Activision kept hyping up its latest Call of Duty game, Black Ops, during its quarterly fiscal earnings call by reiterating how much bigger the marketing budget will be for this game compared to last year’s Modern Warfare 2. MW2 is currently the second best in the UK, third best in the US; however, pre-sales for Black Ops has already surpassed the pre-sales for MW2.
“This year’s Black Ops will release on more platforms than ever before, and continues to pace ahead of last year’s record setting Modern Warfare 2 in terms of per-sales and consumer awareness metrics,” said Activision Chief Operating Officer Thomas Tippl in the Q2 fiscal earnings call.
Activision isn’t just trying to get the game to appeal to casual gamers and the elite, the publisher is trying to appeal to the mass audience, the people that participate in other leisure activities.
“There’s a lot of competition, not just from games, but from a whole host of other things you can do with your leisure time, and this is something we think has the potential to break through and appeal to a much broader consumer base than ever before,” CEO Bobby Kotick added during the phone call.
The game releases November 9th at the normal US price ($59.99).
